Tips for HR and Marketing
Professional portraits show more than just faces. They convey attitude, personality, and professionalism – at first glance. Used correctly, they strengthen the employer brand, build trust, and create visibility.
For the photoshoot to not only deliver great images but also run smoothly, it requires: Preparation!
5 Points to Improve Every Photoshoot:
- Clarify purpose: What are the portraits needed for? Website, LinkedIn, PR, internal communication?
- Determine location: At the workplace, in a mobile studio on-site, or in the photo studio in Berlin-Kreuzberg?
- Define look: Uniform or individual? Which look? Business formal or business casual?
- Internal communication: What to wear? What to bring? Who is up when?
- Plan time realistically: Depending on the concept, 8–30 minutes per person – plus styling and selection if applicable.
- Plan time realistically: Depending on the concept, 8–30 minutes per person – plus styling and selection if applicable.
Most important tip: Good pictures are created on both sides of the camera. Clear preparation builds trust – and that shows in every picture.
The Guide for Download
“Employee Portraits – Tips for HR and Marketing” compactly summarizes all important points – ideal for HR and marketing managers and anyone involved in planning team photos or employee portraits.